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The LAB

The Business of Being Creative Program

Earlybird Enrollment

Regular price $1,499.00 USD
Regular price $2,222.00 USD Sale price $1,499.00 USD
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Feeling financially free and creatively fulfilled isn’t a “pipe dream”

It's our reality. Now, let’s make it yours.

This 6-week program is a culmination of our 30+ years of experience as professional creatives. It provides you with a direct A-Z roadmap to where we are today as full-time content creators who’ve generated millions of dollars in brand partnerships and ongoing live support to help you navigate your journey!

The LIVE course begins in April 2023. Are you in?

WHAT'S INCLUDED?

One 1-hour live/recorded lesson each week (Mondays)

One 60 minute Q&A  each week (Thursdays) - questions can be submitted ahead of the call to be answered in the event you can’t make the call

Weekly course work that will put your learnings into practice and can be repurposed continually as your personal creator ecosystem grows

FB group access 24/7 with response time from Shenae and Josh averaging within 48 hours 

LIFETIME ACCESS to all course work, lesson replays, weekly live Q+As and course updates 

CURRICULUM:

  • Module 1 - Master Your Mindset - This week we’re focusing on what it takes to build the confidence to show up authentically online, deal with negative feedback, present on camera/audio, maintain self-motivated productivity, lead a team and confidently build and monetize your community. 
  • Module 2 - Nix The Niche & Find Your Voice - Then we’ll be jumping into the benefits of “niching down” vs not “niching down”, identifying your buckets of potential content subject matter and defining your unique differentiator within your areas of interest
  • Module 3 - Workflow & Equipment - Here we’ll dive into all the logistical details you need for efficient, high-quality execution in the online space like content scheduling and organization, equipment lists for various budgets, recommended software and best practices for working smarter, not harder.
  • Module 4 - How to Grow An Audience - Next, we break down how to create quality content first and foremost through compelling storytelling and attention grabbing production. We’ll also discuss best practices for fast growth and what to do vs not to do to build your community.
  • Module 5 - The Best Kept Secret to Beating The Algorithm - This week we’ll cover the only way to truly beat the algorithm, how to build an ecosystem of social platforms and the purpose each platform holds in the big picture of personal brand. We’ll also share important resources for staying up to date on platform updates and how to build a community that you own outside of social media. 
  • Module 6 - When & How to Monetize Your Audience and Scale Your Business - With a solid foundation laid, we’ll now walk you through exactly how to start monetizing your audience and generating income as a creator today, as well as best practices for negotiation and basic contracts. From there, the sky is truly the limit so to wrap things up, we’ll discuss when and how to scale your business so you can continue to increase your opportunity for revenue generation exponentially!